Hotel Vitale San Francisco Content Creation : Case Study

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Hotel Vitale is currently #6 on the list of San Francisco Hotels according to Condé Nast reader choice awards 2019.  And it’s easy to see why.

Situated on the Embarcadero waterfront, this luxury boutique hotel boasts rooftop views of the Ferry Building and Bay Bridge and a spa with rooftop baths in an oasis of bamboo.




To create content and a campaign to highlight the hotel and grow brand awareness.


Content created

Here are a few of the images created for the hotel.


Views of the Ferry Building


Entrance to hotel


Spa up-close


Rooftop spa baths

The results

Creation of content assets which can be used across all digital channels. A campaign on Instagram including images and video which saw over 50k impressions in the first four days. Awareness to locals who mentioned they didn’t realise the hotel was there or had a spa in response to the content campaign. 


“I worked with The Branding Spa on behalf of Hotel Vitale in San Francisco. The Branding Spa was lovely to work with, super responsive and produced amazing, shareable content for the hotel. I would highly recommend working with The Branding Spa and hope to work with them again in the future on behalf of other hospitality clients.” –  Hotel Vitale, San Francisco

If you need a content marketing plan, creation and strategy for your hotel or spa, get in touch –

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