‘Your Customers Are Listening in Social Media. And So Are Search Engines – Li Evans
But as a small to medium business owner or entrepreneur juggling a busy schedule, time is extremely hard to come by. Yet it is proven that the more you create the more you will generate. So how do you utilise your time in order to tap into the biggest platforms to voice and market your efforts? Here are a few ways to strip everything back and organise your time better to allow you to create more.
‘Our digital future is about enabling better productivity and decisions making to enjoy a better quality of life.’
– Yacine Baroudi
Plan and conquer
Don’t just post on the fly, take the time to map out your exact posts, figure out what content you will create and what purpose this serves your customer and your ultimate objectives. Spend a few hours to create all of your content for the following month.
Make apps work for you
There are so many free and paid apps that will do a lot of your work for you, from scheduling to mapping out the look of your feed and posting directly to your social. Don’t just rely on apps to help you make your content look amazing, but use it as part of your strategy.
If you are constantly looking for content to create but don’t have the time? re-use your content but spin it in a different way.
Go where your audience is
Free up more time by not spreading yourself too thinly across all social media platforms. Go only where your audience is and concentrate on these. Quality over quantity. But remember to create content to drive your audience back to your own space, if social sites went down tomorrow, you’d still want to be able to market to your audience.
Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis
With so many platforms and ways of branding ourselves today, it’s really easy to become overwhelmed and intimidated or know where to start. If you need support or are looking to outsource your content marketing, we’d love to help. Contact us now for a free consultation.