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London hotels lag behind with lack of tourism and lowest UK occupancy. (Source: The Caterer)
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While rural operators are benefiting from the staycation boom, London hotels continue to see the lowest occupancy in the country with an average of 25%, according to analyst STR, and some properties at 10% or less. (Source: The Caterer)
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Loss of tourism and closure of attractions have been hitting the city hard.
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So how can city hotels reclaim their stake in the UK staycation market?
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By increasing online visibility city hotels can be front of mind when guests are ready to get to the city again. Hotels can highlight what guests can currently be doing in the city when staying at their hotel. They can also use online advertising to promote any special offers.
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Content taken at The Dorchester, London.
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#travelmarketing #hotelmarketing #contentcreation #hotels #contentplanning #content #contenttips #socialmediasuccess #contenttips #socialmediamarketingtips #contentmarketing #socialmediaconsulting #digitalmarketing #luxuryhotels

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Big thanks to Zine, the influencer marketing platform for brands & agencies who have named The Branding Spa’s founder Amy, as one of their top 15 inspirational travel influencers.
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How can we help you showcase your hotel?
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#hotelmarketing #contentmarketing #contentcreation #seotips #travelmarketing #socialmediatips #travelindustry #influencermarketing #travelinfluencer #travelblogger

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If your hotel or spa has no video content when guests are googling the name of your hotel, you are missing a major step in the customer journey that results in bookings. These videos can be viewed directly within Google.
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This content can also be amplified to 1000’s of potential guests to your required demographic and doesn’t require a huge budget.
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We Help hotels and spas style, strategise and amplify their social media content to reach their desired guests and increase sales.
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Get in touch to find out how we can help your hotel get more bookings.
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Highly anticipated luxury hotel openings for 2021?!
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In a recent Forbes article titled ‘The 30 Most Anticipated Luxury Hotel Openings For 2021’ Jim Dobson talks about how, despite Covid-19 many properties are still under construction from notable luxury hotel brands.
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One property mentioned in the article that has opened during the height of Covid is the Four Seasons Chao Phraya River, Bangkok.
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Featuring 299 rooms with river views, outdoor lap pools and infinity pools, the new property will also offer up a private Four Seasons boat for excursions down the bustling Chao Phraya River.
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#travelmarketing #hotelmarketing #contentcreation #hotels #contentplanning #content #contenttips #socialmediasuccess #contenttips #socialmediamarketingtips #contentmarketing #socialmediaconsulting #digitalmarketing #luxuryhotels

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Turning wanderlust into a reservation.
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How should you approach your hotels advertising during the lockdown?
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A lot of businesses will stop advertising during uncertain times to save money or think it is not as effective. This means that competing hotels might give in to the panic and stop advertising altogether.
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Less ad competition means less expensive ads for your hotel, so there is a better chance of reaching your desired guests.
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Read the full blog post (link in bio)
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Image taken at Hilton Aruba Caribbean Resort & Casino. .
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#travelmarketing #hotelmarketing #contentcreation #hotels #contentplanning #content #contenttips #socialmediasuccess #contenttips #socialmediamarketingtips #contentmarketing #socialmediaconsulting #digitalmarketing #luxuryhotels

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