Attracting More Hotel Guests by Building a Tribe

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In the hotel business, we have all dealt with troublesome customers. Their attitudes towards the staff and the services mean that, in truth, we’re glad to be rid of them. However, it’s also true that people wish to attract a different breed of customer. They aim to appeal to a slightly more agreeable demographic.
There are a handful of ways that you can build an ideal tribe to attract hotel guests that you know your business deserves, and we are going to cover what you need to do here.



Making Connections

Building a tribe is a lot to do with how you make connections between yourself and the people around you. People only come together when there’s a common cause. They need something to hold them together. So as a business, it is up to you to create a connection for people to be part of when you build a tribe. And these connections need to be meaningful too – it’s a lot to do with quality over quantity. You can have ten weaker bonds, or one strong one that will stand the test of time.


Clear and Consistent Communication

The key to a good tribe is to make sure that you maintain clear and consistent communication with the audience you’re trying to integrate. The focus here is on creating an open dialogue with potential customers and clients. You want them to feel like they have a real relationship with you as a business because this makes it much easier to market offers and deals to them. You aren’t just a faceless company who is trying to make a quick sale; you are a trusted source who is giving them access to something of great value.actors for success, and the reason that a lot of businesses are as prominent and influential as they are today is because they challenged the limits.

You have to go and redefine what it means to market content. Throw the book away and find a strategy that works with your brand, your energy and your strengths. Don’t be a trend follower, be a trendsetter.

Image by Louis Hansel

Encourage a Warm and Caring Atmosphere

If you are going to make a business which has a thriving tribe, then you need to cultivate the image of being warm and inviting. People like to feel special, and they are more likely to connect with a brand which takes the time to acknowledge them as a person. You can achieve this by marketing relevant content to them, and making sure that you respond to their interaction with your posts and website offers. It connects with that open dialogue we talked about, and it does go a long way to building a tribe which feels connected and loving all at once.


Image by Mahta

We aren’t suggesting that you can create successful tribes overnight. That’s not the exercise here. What you’re trying to achieve is a sustainable group of people who connect with you on a deep and personal level because they believe that you have their best interests at heart. You’ll notice that there are a lot of benefits for people who are willing to go the distance and build a relaxed and comfortable relationship with their customers, and you all become a family based on this shared appreciation for a hotel or a spa. From a marketing perspective, it’s a golden opportunity.

Overall, these are some of the ways you can create compelling luxury travel content for your hotel or spa. Marketing a new accommodation or luxury holiday destination requires you to think outside of the box. We’ve got a lot of adverts for hotels these days, and they are all the same. You can begin to imagine that people start to switch off and ignore them, which is why you need something innovative to shake people from their apathy. It’s a good idea to try and look for new and exciting ways to market content because these will make all the difference when it comes to securing popularity and support.

Do you need further advice with your content marketing? Let The Branding Spa help, get in touch here.

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