‘The brands that will thrive in the coming years are the ones that have a purpose beyond profit’ – Richard Branson
Most brands fail to distinguish false purpose from purpose without a cause. They look for success, money & recognition (prestige) above their core values and beliefs.
‘Finding purpose reduces stress, increases happiness and improves mental health’
Failure to notice what drives you and gets you out of bed in the morning can lead to lack of direction, motivation and be harmful for your own well-being as well as your brand.
‘The goal is not to do business with people who want what you have, but with people who believe what you believe’ – Simon Sinek
Simon Sinek may have been quoted many times, but he makes an incredible point. People buy into what you believe, not what you do. When you sell what you do, you are not only limiting who you sell to but also starving yourself from your own motivations, growing tired, wasting time and not seeing the returns personally and professionally.
In order to have well-being in your life and your brand, you should be true to your purpose and discard anything that doesn’t align with this.
‘If you pursue what others are passionate about, rather than what you love, you will always be second to market’ – Paul Graham
How do we get to the why, when we know what we do & how we do it? It all comes down to what you stand for and how that gives back to the greater good of all. A simple, inspiring belief that creates your purpose. Enabling you to not only do business with who wants what you have, but also believe what you believe.
Most brands work from the outside in – from what they do, to how they do it, finishing on why. In today’s connection economy it’s all about working from the inside out, start with the ‘why’ allowing people to believe & trust in you, not just buy from you.
Why do you do what you do?